Emmy Rossum has been named the official spokesperson of PiNKiTUDE, a new cause sharing life saving breast health messages with young women everywhere. The 21-year-old actress/singer even wrote a song for the cause called “Why Oh Why”.
“As a young woman whose family has personally been affected by breast cancer, I am grateful for the opportunity to help raise awareness of this disease by sharing my ‘PiNKiTUDE’ with young women everywhere,” Emmy said. “I hope to inspire women like myself to practice breast self-awareness and to encourage them to live a healthy lifestyle. I am proud to support Susan G. Komen for the Cure and their promise to end breast cancer forever.”
Hala Moddelmog, president and CEO, Susan G. Komen for the Cure said:
“PiNKiTUDE is an innovative program merging the power of two very dynamic brands: MGM and Susan G. Komen for the Cure. “We are excited about this fully-integrated marketing campaign that targets an audience of young women who will be touched by the breast cancer message and the knowledge their eye for fashion allows them to be philanthropic.”
And Travis Rutherford, Executive Vice President, MGM Consumer Products added:
“The lifestyle of today’s young women blends fashion, entertainment, media, music and passion into all aspects of their daily life. PiNKiTUDE is the personification of that lifestyle, encompassing a passion for life with fun, fashion and an important message of empowerment regarding women’s health and well-being.”
photo : dailystab
For more visit Susan G. Komen for the Cure and Metro-Goldwyn-Mayer Inc.
